Deliver Better Experiences. Product Infrastructure and People Infrastructure.

Many destinations are single-focused on their 'Product Infrastructure', because it will entice visitors to come. But, what's often missing is a simultaneous focus on the 'People Infrastructure' ; the numerous encounters that will 'make or break' your destination's image and word-of-mouth.

That's why TEI's sister companies are dedicated to helping destinations build a knowledgeable, engaged frontline that delivers upon the brand promise. With a proven track record in aligning community stakeholders and the front-line to reinforce the destination's brand, powerful community pride and brand immersion is achieved. Residents learn that visitors are not the enemy — they fuel quality-of-life that would most likely not be present without them. Once you've gained strong community alignment, you can achieve anything.

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INDUSTRY CERTIFICATION

You are invited to join an international network of thousands of CTAs who have achieved this prestigious industry-recognized certification.

PRODUCT KNOWLEDGE

Customized curriculum focuses on destination product and increased tourism spending.

COMMUNITY ALIGNMENT

Aligns stakeholders to work together to enhance tourism, with traditional and non-traditional partners.

COMPETITIVE ADVANTAGE

Leveraging CTA as a point of differentiation. Event planners and tour organizers report that CTA tips the scale in their site selection.

CONSISTENT MESSAGING

Keeps your front-line connected to destination vision and brand strategies.

BEHAVIOR CHANGE

Employers of CTAs report proven behavior change in key areas, year-over-year.

DestinationNEXT Futures Study

Communities are more engaged in the development of the destination experience, and organizations are more interested in developing strategic alliances across multiple economic sectors.

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