Understand your visitor segments. Meaningful metrics.

Most snapshot research tells you what you want to know rather than what you need to know. And while “capturing visitor information” is a good start, very few destinations have data relative to the Total Visitor Experience.

To fill this void, TEI devoted 2,000 hours of primary research to define consumer-driven standards and Key Performance Indicators (KPIs) upon which destinations can measure their progress. Whether it’s once a week or once a year, you can know with confidence: "Are we moving the needle?"

Meaningful metrics are being used by destination stakeholders to prioritize resources and take action on 'things that matter' to visitors. Exactly where the focus should be!

ACTIONABLE DATA

Anyone can collect data. But very few act upon the information. TEI has developed a survey approach wherein visitor experiences and opinions are measured against standards, giving destinations and stakeholders alike a means to build consensus and take action.

REAL LEARNING

Regardless of trip purpose, every attendee, business traveler or leisure traveler to your destination is a visitor. With standards-based questions you can understand the factors that turn “have to” visitors into “want to” visitors

REPEAT & COMPARE

Often, research is used to justify spending rather than improve understanding of visitors’ wants and needs. Imagine the capability of receiving actionable data, with the ability to compare to other destinations or visitor segments.

Decision to Attend Study: Maximizing Attendance

Today's prospective attendees may decide to attend or not. The Destination Experience is the second-highest attendance driver. This report is chock full of insight to help you strategi

Attendee Experience Report

Attendees are visitors too! Learn how your destination is doing against a blind, aggregate Index of other destinations. Gain insight on Attendees' Pre & Post Image Perceptions; Return Intentions; Recommend Intentions; and More!

Want to know more about The Experience Institute?

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