Optimize the visitor experience. Break down silos, create experiences.
Co-founded by industry veteran, Mickey Schaefer, The Experience Institute® (TEI) has devoted 2,000 hours of primary research to define and validate consumer-driven standards. We have developed a set of tools and products that give destinations consistency in assessing visitor satisfaction. And, a structyre that aligns stakeholders to a ‘shared product’ that can be strengthened together. Through TEI, destinations, their civic leaders, and stakeholders have an objective way to fuel their visitor economy — Competitive Positioning, Visitor Satisfaction, and Visitor Growth.
Savvy destinations use TEI to strengthen their brand experience.
THE PULSE OF THE VISITORSWhat do visitors really think? It starts with continuous standards-based surveys that quickly assess actual visitor experiences versus perceptions and desires. Providing insight into how well your destination is doing.
BALANCED SCORECARDBased on our visitor-centric proprietary standards, TEI's Experience Report and Visitor Report highlight your destination’s strengths and weaknesses, and provides the data you to need to influence and impact areas of need.
STAKEHOLDER ALIGNMENTWhen stakeholders have a seat at the table with the right data in hand, it is easier to identify, prioritize and find common ground around dedicating resources towards initiatives that matter to visitors.
The Destinations International Foundation Adds The Experience Institute as a Partner
As part of its ongoing commitment to provide research, education, advocacy, and leadership development to destinations, the Destinations International Foundation has named The EXPERIENCE Institute® (TEI) as a partner.
Experience Columbus: Download the Case Study
Using TEI's tools, see how Experience Columbus and the Greater Columbus Sports Commission have succeeded in breaking down silos and working cross-sector to implement visitor-centric initiatives.
Read the Vision for Continuous Improvement
With today's consumer in charge, destinations must focus on a vision that involves continuous, strategic improvement to the Visitor Experience. You can never stop improving the experience.
Experience Dedicated.
You’ve done the self-assessment, strategic planning, and updated your branding efforts. Now it’s time to take action on things that matter to visitors. And, create a pathway to repeat visits and referrals. What’s next? It’s EDD.
Our Experience Dedicated® Destination (EDD – We are Ed) program is gaining traction among destination organizations looking to engage and activate their stakeholder communities. Columbus has parlayed EDD into award-winning visitor experience ratings; check out the video they produced for their fourth year EDD celebration attended by over 200 stakeholders. Silos have disappeared and they’re coming on strong.
Want to know more about The Experience Institute?
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